App Design at WHIP

WHIP is a car-sharing app that is changing the landscape of the long-term car rental industry. I did some user research, prototyping, and crafting the design to bring WHIP to life.

At WHIP, we utilize a unique approach that brakes the limitations of traditional long-term rental providers in the US. Our platform offers modern technology and user-friendly design, making it effortless for customers to find and book their preferred vehicle for extended periods.

We have the convenience of finding and booking their perfect car while also being able to interact with it during the rental period. This ongoing engagement creates a more effortless experience, eliminating the stress of renting a car for an extended period.

User Stories

The development of WHIP was based on a deep understanding of its user base. The app has been crafted to fulfill the main requirements of car renters who use the service for an extended period. Here are some user stories that influenced the creation of WHIP:

  • Sign Up: Having a straightforward sign-up procedure is crucial. WHIP offers an easy-to-navigate sign-up process. You need a phone with the app installed, ID, and 5 minutes to complete forms and submit KYC.

  • Car Selection: Finding the perfect one for your needs is important. WHIP offers a user-friendly filter system that helps you narrow your options and find the vehicle that meets your desires.

  • Booking: Once a car is selected, there is a simple process to confirm a choice. WHIP's booking system is seamless and intuitive, providing users with a hassle-free booking experience.

  • Starting a Trip: Now you want to hit the road as soon as possible. Come to a booked car, open it, and start your journey, all within the app.

  • Finishing a Trip: Returning the car should be as effortless as possible after the trip. WHIP makes this process a breeze: take a couple of photos and make a few taps. Don't forget your belongings.



WHIP provides a user-centric solution to the long-term car rental market.

The mission was to create the best car-sharing experience by focusing on convenience, efficiency, and user satisfaction. To achieve this, we incorporated several design elements and features:

Wide variety of cars, thousands of options available. Every user can find a vehicle that meets their preferences, whether looking for a compact car for city driving, a spacious SUV for family road trips, or a luxury vehicle for a special occasion.

Find a car on the map: Locating nearby available cars is made simple and intuitive for users through a visual interface. This streamlines the process of finding the perfect vehicle.

Efficient Booking Process: One of the main objectives was to minimize the time and effort required to book a car. We've simplified the booking process to just a few clicks, enabling users to quickly and conveniently secure their chosen car without any unnecessary hassle.

By prioritizing user needs and preferences throughout the product development process, we've created a car-sharing app that stands out in the market for its user-friendliness, efficiency, and comprehensive car selection.

Simplicity, visual appeal, consistency, and responsiveness.

We tried to create an interface that is self-explanatory and intuitive. Design has been simplified for effortless navigation and task completion. Clear labels, simple instructions, and logical navigation paths guide users through selecting and booking a car.

WHIP's design is modern and clean, with an appealing color scheme and sexy photos of cars. The layout has been designed to draw users' attention to essential elements and guide them through the app.